There are only so many hours in the day for you to get tasks done. On top of your normal work, you also have to go to meetings, schedule work, network and ensure that your online channels are up to date and that there’s a strategy in place.
However, while there was a time where we struggled to make time for digital marketing, it’s now a case where we perhaps put too much time into it. Being active online is great to see, but it shouldn’t come at the expense of your other tasks. All that time dwelling on what to post, figuring out what content people will like and how it ties into your business are things that mightn’t seem significant, but quickly add up over time.
If you don’t have a proper handle on it, you can end up being constantly busy, but not being productive. If this sounds like something you experience regularly, here’s what you can do to reverse the trend:
Create A Schedule and Stick To It
Whether you split it over small periods or dedicate a larger chunk of time to the task depends on which method works better for you, but imposing a time limit on your work means you will be more likely to get each task out of the way before you launch into your work.
Prepare In Advance
That said, there’s nothing wrong with preparing content in advance as there are always ideas, posts and images that aren’t time sensitive. Of course, the problem behind that is you will need to take some time to put together content in the first place, but since there are always lulls in the week, you should be able to put together some posts or source images to post at a later date. Also, don’t forget about holidays and events so you can prepare content that ties in.
Break Down and Delegate
The method you use will depend on the type of company you run and how busy your schedules are, but giving some responsibility to your employees and outlining some basic rules to follow can be beneficial to your company as you’re showing that you’re not a faceless entity, but that there’s a person behind the account.
Direct Customer Queries to One Location
Since social media gives people a direct line to a company, it makes sense that a lot of queries and complaints are done through this channel. However, if you have more than one account, it can get quite messy since you’ll be jumping to and from accounts and addressing everyone.
You should know if your audiences for each site has shared interests.
Less Is More
If you’re seeing very little action on your posts, perhaps cut back on the number you’re posting and instead focus on bigger, more eye-catching posts.
Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis
What will you do for your social media marketing plan this year? By following these methods, your business will surely improve.