6 Methods for Efficient Social Media Marketing


There are only so many hours in the day for you to get tasks done. On top of your normal work, you also have to go to meetings, schedule work, network and ensure that your online channels are up to date and that there’s a strategy in place.

However, while there was a time where we struggled to make time for digital marketing, it’s now a case where we perhaps put too much time into it. Being active online is great to see, but it shouldn’t come at the expense of your other tasks. All that time dwelling on what to post, figuring out what content people will like and how it ties into your business are things that mightn’t seem significant, but quickly add up over time.

If you don’t have a proper handle on it, you can end up being constantly busy, but not being productive. If this sounds like something you experience regularly, here’s what you can do to reverse the trend:

Create A Schedule and Stick To It

Whether you split it over small periods or dedicate a larger chunk of time to the task depends on which method works better for you, but imposing a time limit on your work means you will be more likely to get each task out of the way before you launch into your work.

Prepare In Advance

That said, there’s nothing wrong with preparing content in advance as there are always ideas, posts and images that aren’t time sensitive. Of course, the problem behind that is you will need to take some time to put together content in the first place, but since there are always lulls in the week, you should be able to put together some posts or source images to post at a later date. Also, don’t forget about holidays and events so you can prepare content that ties in.

Break Down and Delegate

The method you use will depend on the type of company you run and how busy your schedules are, but giving some responsibility to your employees and outlining some basic rules to follow can be beneficial to your company as you’re showing that you’re not a faceless entity, but that there’s a person behind the account.

Direct Customer Queries to One Location

Since social media gives people a direct line to a company, it makes sense that a lot of queries and complaints are done through this channel. However, if you have more than one account, it can get quite messy since you’ll be jumping to and from accounts and addressing everyone.

Cross-Posting

You should know if your audiences for each site has shared interests.

Less Is More

If you’re seeing very little action on your posts, perhaps cut back on the number you’re posting and instead focus on bigger, more eye-catching posts.

Track

Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis

Final word

What will you do for your social media marketing plan this year? By following these methods, your business will surely improve.

5 Steps to Improve Your Internet Marketing

Online marketing is an extremely crucial part of any business plan. The online marketplace has grown exponentially in the last ten years, and it is one of the best places to reach and expand your consumer base, as you can target customers from all over the world. Online marketing is so important because it is just one way you can increase your sales and your bottom line.

The following five tips are great ways to improve your Internet marketing strategies and boost your online presence!

1. Optimize Your Website

Optimizing your website can be done in a variety of ways. Basically, optimization implies that you are making your website appeal to search engines so that your business can become more searchable online. Therefore, optimizing your site is extremely important for increasing online sales and improving your Internet marketing.

2. Update your Website Content Frequently

Newer content always gets priority over old content. Newer content is also more relevant and interesting to your consumer base and should drive more traffic organically. Adding a blog to your website gives customers valuable information regarding your industry. What a great and simple way to beef up your content marketing efforts and help your internet marketing strategy!

When it comes to Internet marketing, content is always king. Make sure that people will learn something from the information you are sharing. Another great way to add more content to your website is to include an About Us section that highlights your business brand, goals, and mission.

3. Use Email Marketing Campaigns

Email is a great communication pathway to your customers, and it is also an inexpensive marketing tactic to keep your loyal customers informed and to reach new-targeted audiences, as well. Email marketing is a quick way to tell your consumer base about sales, events, and news. But it’s not as simple as you might think.

4. Get Social

Now more than ever, social media has become one of the greatest advantages to online marketing. Among Twitter, Facebook, LinkedIn, Pinterest, Instagram, and Google+, it’s hard to escape the constant rush of news feeds. Use this to your advantage by putting your business on at least one of these platforms. This is another direct communication pathway to your consumers, and it is a great way for your client base to share your business with their friends.

5. Measure Your Results

The best way to decide what types of tactics and strategies will work best for your small business when it comes to improving your internet marketing is to test it out and track your progress. For one month, put a lot of effort into Facebook, and the next month focus Twitter to see which platform gives you a better conversion rate. Track all the changes you have made so that you can measure your progress to find out what methods work best for your business specifically.

Final word
Internet marketing can be extremely tricky to master. Once you have the basics down for your business like your website design and content, your social media platforms, and a strict email marketing campaign schedule. You should be well on your way to boosting your online sales. Remember to constantly stay on top of your content and test all your strategies before fully committing to one.

How Internet Marketing Strategy Helps You

The Internet Marketing Strategy

Having an internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. This is only the first level of the sales process, but it is vital to the success of your online business, but remember traffic marketing is not sales.

Traffic

Traffic can be increased by search engine optimization, using pay per clicks, or marketing your site in advertising campaigns.

After completing the marketing step which brings the traffic you must then turn your attention to selling to your visitor once they get there.

How are you approaching those prospective clients and customers that are visiting your site? Are you persuading them to take the action that you want them to take?

Have you defined what it is that you want them to do? Perhaps you want them to…

Buy a product? Request more information? Subscribe to your newsletter or request a free report?

The Methods and Tactics

There are proven methods and tactics that you can use online to increase your conversion rate and get that prospect to become a customer or client. If you haven’t taken time to plan your Internet Marketing Strategy you have made a costly mistake that could be draining to your business and costing you customers.

Consider this “What is the annual worth of one customer to you?” Is it $25, $250, or perhaps $2500? If having an Internet Marketing Strategy would help you cultivate and convert just 1 new customer each week would planning that strategy be worth it to you?

Truth is that internet marketing differs in many degrees from traditional brick and mortar marketing, but there are a few strategies that remain the same and must be present in order for your online marketing to be successful. For example consider the following:

What is the Key Missing Component in the Virtual Sales Process?

When marketing virtually you are missing a key component to the sales process. Do you know what one thing is lacking and could cause a potential problem and cost you a loss of sales if not approached with a real solution? The answer is human interaction. This has been the biggest struggle to e-commerce businesses online.

Let’s think about this for a moment. When a person enters a physical store they are met with the interaction of a sales person. Face-to-face contact takes place and over 90% of normal communication between the two people is non-verbal.

Websites or virtual storefronts as I like to call them don’t allow that non-verbal communication to take place in the traditional way and the friendly sales person is replaced with the cold technology of background code.

The Key Question

The key question we must ask ourselves here is “How can you provide that human interaction to potential clients and customers so that you are able to move that client or customer through a successful sales process?”

Living the Four Hour Week

The ultimate tool for corporations to sustain a culture of this sort is to develop the 40-hour workweek as the normal lifestyle. Under these working conditions people have to build a life in the evenings and on weekends. This arrangement makes us naturally more inclined to spend heavily on entertainment and conveniences because our free time is so scarce.

I’ve only been back at work for a few days, but already I’m noticing that the more wholesome activities are quickly dropping out of my life: walking, exercising, reading, meditating, and extra writing.

The one conspicuous similarity between these activities is that they cost little or no money, but they take time.

Suddenly I have a lot more money and a lot less time, which means I have a lot more in common with the typical working North American than I did a few months ago. While I was abroad I wouldn’t have thought twice about spending the day wandering through a national park or reading my book on the beach for a few hours. Now that kind of stuff feels like it’s out of the question. Doing either one would take most of one of my precious weekend days!

The last thing I want to do when I get home from work is exercise. It’s also the last thing I want to do after dinner or before bed or as soon as I wake, and that’s really all the time I have on a weekday.

This seems like a problem with a simple answer: work less so I’d have more free time. I’ve already proven to myself that I can live a fulfilling lifestyle with less than I make right now. Unfortunately, this is close to impossible in my industry, and most others. You work 40-plus hours or you work zero. My clients and contractors are all firmly entrenched in the standard-workday culture, so it isn’t practical to ask them not to ask anything of me after 1pm, even if I could convince my employer not to.

The eight-hour workday developed during the industrial revolution in Britain in the 19th century, as a respite for factory workers who were being exploited with 14- or 16-hour workdays.

As technologies and methods advanced, workers in all industries became able to produce much more value in a shorter amount of time. You’d think this would lead to shorter workdays.

But the 8-hour workday is too profitable for big business, not because of the amount of work people get done in eight hours but because it makes for such a purchase-happy public. Keeping free time scarce means people pay a lot more for convenience, gratification, and any other relief they can buy. It keeps them watching television, and its commercials. It keeps them unambitious outside of work.

We’ve been led into a culture that has been engineered to leave us tired, hungry for indulgence, willing to pay a lot for convenience and entertainment, and most importantly, vaguely dissatisfied with our lives so that we continue wanting things we don’t have. We buy so much because it always seems like something is still missing.

The culture of the eight-hour workday is big business’ most powerful tool for keeping people in this same dissatisfied state where the answer to every problem is to buy something.

Is this you?

Two weeks ago I would have said hell no, that’s not me, but if all my weeks were like this one has been, that might be wishful thinking.